What Does SEO Mean?

Search engine optimization (SEO) refers to the practice of optimizing websites and web pages in order to increase their organic (non-paid) search rankings. SEO encompasses various activities and techniques designed to increase a page’s position in organic search results.

Search engines such as Google work by searching their index of billions of pages to locate the most pertinent answers for any given query they receive, like “what is seo.” When someone types “what is seo” into their search engine bar and finds this article as the result, this count as an organic search visitor.

An effective SEO strategy requires long-term commitment that involves both technical and content practices to maximize a page’s ranking potential. This involves both on-page strategies using intent-based keywords, and off-page strategies geared at building quality inbound links from trustworthy sources.

On-page SEO involves making pages easy for search engines to understand and crawl, including using appropriate keywords in titles and meta descriptions, avoiding keyword stuffing, creating descriptive URLs rather than random strings of numbers, including schema markup to highlight their meaning, as well as optimizing site speed so search engines can process and rank the page quickly and efficiently.

Off-page SEO involves marketing a website to attract inbound links from credible sources, which can be achieved via social media marketing, guest blogging and other outreach strategies. The aim of off-page SEO is to produce useful or attractive content which encourages other sites to link back, increasing site traffic and visibility while simultaneously driving more visitors back.

However, most on-page and off-page SEO methods are generally considered ethical. Good practices for on-page and off-page SEO include creating high-quality content without spammy techniques or building trustworthy links; black hat SEO refers to any practice which involves keyword stuffing, hidden text or purchasing links as opposed to these more ethical approaches.

Understanding SEO is essential for any digital marketer, and as the search engine industry changes over time it is vitally important that marketers stay current with best practices and emerging trends. Over time a successful SEO strategy will lead to increased traffic and ultimately result in positive ROI for a business.

At its core, search engines exist to offer users the best experience possible, so by keeping this goal in mind it can be easier to navigate the ever-evolving world of SEO with confidence. Keep customer journey in mind and stick to your brand voice; that way you’ll continue reaping the benefits of an effective SEO campaign.