Search engine optimization (SEO) terminology defines a backlink as any hyperlink linking back to your Web page from another webpage, aiding its higher rankings on search engine results pages (SERPs). Having more high-quality backlinks increases your page’s chances of ranking well in SEO. When it…
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SEO tools are software and applications used for search engine optimization (SEO). They can be used for anything from keyword gaps and links analysis, competitor research and content opportunities analysis – as well as keyword tagging opportunities – among many other purposes. Utilizing appropriate SEO…
Keywords used in SEO content help search engines understand what topics a piece covers. In the past, this meant extensive repetition; today’s algorithms can more quickly understand what a piece is about and whether or not it meets user needs. Even so, keyword research remains…
Search engine optimization (SEO) refers to increasing your site pages’ visibility in organic (unpaid) search results. While SEO may also be used for driving paid search traffic (pay-per-click or PPC ads), doing so requires different skillset and approach. SEO stands for Search Engine Optimization, or…
Search engine optimization (SEO) is an integral component of digital marketing strategies. It drives traffic, increases visibility and provides robust performance data – all essential to building brand recognition, customer acquisition, lead generation and business expansion. Unfortunately, for many marketers SEO remains something of a…
James Dooley offers comprehensive guidance that’s customized to meet the digital goals of startups or established enterprises alike, whether establishing digital presence from scratch or expanding existing efforts. James’ mentorship approach acknowledges that each business is individual, providing tailored recommendations with maximum effectiveness. James Dooley…
Technical SEO refers to optimizing your website infrastructure so that search engines can crawl, understand and index its pages without issue. It differs from on-page or off-page SEO in that its focus lies more with optimizing content for higher rankings on search engine results; however,…
Search engines are an integral component of online marketing for any brand or business, serving billions of searches every year. An optimized website can ensure your content reaches those looking for it and is visible in searches conducted by consumers. Simply put, SEO (search engine…
Backlinks are an integral component of any SEO campaign, as search engines rely on them to rank web pages based on authority and evaluate relevance for specific queries. If your page about hedgehogs receives 500 backlinks while one on hedgehogs from your competitor has only…
Search Engine Optimization, or SEO, is a set of best practices designed to enhance the quality and relevancy of content on websites to rank higher in organic search results. SEO is one of the most cost-effective means of increasing both website traffic and business leads.…